In response to high demand, Act TravelWise is re-launching TravelWise Week. The week-long campaign will be held at the same time as, and in co-operation with, European Mobility Week (EMW) – 16-22 September 2017.
You are invited to get involved – whether you represent a local authority, transport operator, business, university, health care provider or even just as an individual. It’s an opportunity to engage with the public and other partners broadly on the theme of transport and travel in a number of ways:
- encouraging modal shift and physical activity by offering various types of incentives (e.g. travel discounts, passes), support (e.g. PTP, cycle training), useful information (e.g. maps, timetables), education and motivation
- showcasing new or planned infrastructure improvements (e.g. new cycling/walking routes, pedestrian zones, public space enhancements, new cleaner buses)
- increasing awareness, support and momentum for local initiatives through face-to-face interaction
The campaign will use the 2017 theme “Sharing gets you further“, focusing on one of the things that makes us human – sharing. The power of sharing increases with the application of intelligent systems to connect people, modes and operators into one sustainable seamless journey. For example, in The Netherlands the growth in car share has taken it from 3,000 trips to 25,000 trips in eight years, whilst ‘classic’ car share usage stayed fairly static.
In Swindon, there will be a transport roadshow taking place at Kembrey Park (estate office) on Thursday 21st September 12pm – 2pm, where there will be maps, competitions, advice and the search for Thamesdown’s latest bus ambassadors.
Employees who work at Lydiard Fields Business Park can take part in a travel survey and be in with a chance of winning a 28 day bus pass. The survey is running through September at https://www.surveymonkey.co.uk/r/Lydiard2017
Anyone wanting to take part can have the option of using the TravelWise Week or European Mobility Week (EMW) branding for your local events and activities. Act TravelWise is providing TravelWise Week logos and posters (downloads are on their website), web resources, regional support networks, contacts and links to the EMW campaign e.g. campaign materials and design materials.