TAG TAP Tag Tap AR, the game created by a father in lockdown, is now coming to Swindon to get families more active!

Tag Tap AR is a brand new FREE digital app which aims to get more people outdoors. Using Augmented Reality, players are able to explore their area as an exciting virtual world, encountering 3D characters including dinosaurs at checkpoints across their town, and earning points to climb the leader board.  There are over 1,600 tags covering the town.

TagTap AR was created by Peter Hunt during the time when the UK found itself in a national lockdown. Like many parents, Peter struggled to find meaningful activities for his family and noticed the impact of lockdown on activity levels. Taking inspiration from previous community-based activities, Peter developed TagTap AR as a little project for himself and his family. TagTap AR (augmented reality) now has the ability to over lay real life with 3D models to create a real, immersive, and interactive game which is available for FREE to everyone to play and enjoy.

Creator of TagTap AR, Peter Hunt said: “TagTap was created through our own inactivity thrown at us through the initial lockdowns, watching our own children become less active, more stressed and agitated. The difference when we were allowed to go for walks and be more active was incredible, not only a rise in all our physical levels but the enjoyment as well. We needed this more often so we decided to mix what the children were doing with technology and the physical side of getting out, exploring and have fun. Through this we hope to really make a difference and cut these alarming physical and mental statistics down. And not only in our children, but as a family, we could all use that extra motivation.”

TagTap AR has previously been trialled in Chesterfield, through the support of the local council. Terri Pearce, a player of TagTap in Chesterfield said: “you truly get out what you put in. It’s fantastic for getting the kids out and we discovered areas of Chesterfield we had never been.”

TagTap AR launched in Swindon on the 1st of April and ends runs until December. Throughout the game, players can expect exciting new characters and events to get involved in.

Stuart Arthur, Project Officer at WASP who worked on Beat the Street said: ““Tag Tap is a fantastic way to add a bit of fun to the daily routine.  Catching a dinosaur on the way to school or hunting a crocodile whilst at Coate Water is a unique experience and something we are excited to support.  Swindon has a large cycling and walking network, and this is a way to help people explore the town.  Having another free family activity that gets people out and about is a great way to get Swindon active.”

Steve Maddern, Director of Public Health at Swindon Borough Council, said: “Any initiative which aims to get people out and about in their local area and getting active is welcome. Physical activity not only brings benefits for our physical health, but also for our mental health too, so I’d really encourage people to get involved!”

To get involved, visit to find out how to download the FREE TagTap AR app.

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