About the Active Swindon Challenge

Good news!  The Active Swindon Challenge is making its return to Swindon in November, with a new app-based approach that will allow residents, workers and visitors to compete as individuals or teams and gain points that contribute towards prizes and rewards.

How do I play?

The Active Swindon Challenge app will be available in the Apple App store and the Google Play store to download, and then once registered, competitors can record journeys in the app where the car has been left behind in favour of walking, cycling, and taking public transport.

You will gain points for the journeys you make – whether it’s the commute, walking to school, popping to the shops, nipping around a friend’s house or taking the dog for a walk.  The points will build up and you can watch your progress on the individual and team leaderboards.

What about prizes?

We know you enjoy the thrill of a little reward here and there so we will randomly reward two lucky players with t-shirts and chocolate each week.  There’s also an additional weekly prize draw to win a £50 Love to Shop voucher.

Between November and the end of January, there will be specific mode or time-limited challenges to join.  Competitors successfully completing each challenge will gain fifty additional points, and go into a prize draw to win a delicious hamper of goodies from local deli, Bloomfields.

In the New Year we are adding the additional challenge of having to track down QR codes to scan all over the borough.  This will give you an opportunity to explore new places around Swindon.  Each scan of a QR code earns the participant an entry into the weekly QR prize draw through January.

Beyond January?

We will keep the app operational beyond January so you can continue to motivate yourself by recording journeys and competing on the leaderboards.  However, we’ll pause the prizes and challenges, and evaluate the game so far.  We intend to bring back “flash challenges” through the year, and longer term will encourage local businesses to get behind the challenge and offer players additional treats, such as money off their products.

The app is due to be launched in November – As Beat the Street finishes, you can continue to travel actively for rewards in Swindon!

We’ll update this page regularly so call back soon to find out more!

Help your friends travel simpler